But this strangeness is always a stylish statement, unlike, say, Supremeâs infamous brick. âA24 chooses objects and ideas that are too strange or too narrow for a normal marketing department, and turns them into talismans,â says Martin Mangez-Casey, previously global director of digital communications at Louis Vuitton and an admirer of A24âs approach. âA24 dances to the off-rhythm beat of its own drum and itâs been consistent since it first gained popularity,â echoes Luz Corona, editor of Campaign US.
The way A24 world-builds around their movies and does fun logo iterations has been an enormous inspiration
