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When that happens, companies (especially the VC-backed kind) now need to contrive new and increasingly stick-like reasons for customers to pay again. From made-for-marketing āfeaturesā that suck to use IRL, to breaking compatibility with older versions, to spamming you with marketing notifications and embedded ads. Their relationship with customers goes from symbiotic to parasitic.
Pirijan, the creator of Kinopio, is always incredibly thoughtful with his approach to building and his writingāthis is no exception. Longtime readers will know my distaste for where the economy is going with āventure predation,ā and the growth-at-all-costs approach in the tech and financial