But this strangeness is always a stylish statement, unlike, say, Supreme’s infamous brick. “A24 chooses objects and ideas that are too strange or too narrow for a normal marketing department, and turns them into talismans,” says Martin Mangez-Casey, previously global director of digital communications at Louis Vuitton and an admirer of A24’s approach. “A24 dances to the off-rhythm beat of its own drum and it’s been consistent since it first gained popularity,” echoes Luz Corona, editor of Campaign US.
The way A24 world-builds around their movies and does fun logo iterations has been an enormous inspiration for how I’ve tried to approach building Foofaraw.
