Such a shift could represent a solid revenue driver for Apple. Google has included ads in its navigation app for years, and Bing Maps also offers a similar advertising capacity to local business owners.
Apple should use all that cash to take themselves private. Seriously, come on. Y’all did it, you made a trillion dollars and won capitalism. Every decision Apple has made in the last decade has been at a detriment to the consumer experience. How badly they ruined the Apple Store and Genius Bar experience is still unforgivable in my mind.