Because every creative endeavour has a small part of your soul and spirit, it would be too vulnerable and unbearable to admit the real cost and fear involved in making something new and offering it up to the world, to our customers and savage imaginary contempt of our peers.
Not me thinking about buying Die Grotesk despite having both Untitled Sans and Helvetica (and a terrible eye that can only slightly tell the difference when they are side-by-side…) On a more serious note, I love reading these long pieces about the thoughts, ideas, and process that goes into designing
