Why?! Why are they like this? After running roughshod over the macchiato, wreaking havoc on every barista the world over who now has to clarify which macchiato a customer wants (the espresso with a dollop or the Big Gulp caramel bomb?) Starbucks is now ramping up their assault on barista interaction and flanking them at cortado. This is linguistic dereliction. Starbucks is playing god and this is some Tower of Babel-type bullshit.
While I tend to be of the opinion names don’t matter—I still hate this.