11 May 2024 link video games tech
After using his persona as a fellow gamer to sell a bad corporate strategy to fans of Xbox, it will be interesting to see what happens to him next. Will he be sidelined — or even sacrificed — as the company pivots to a strategy focused on milking the major franchises Microsoft bought with its ZeniMax and Activision Blizzard acquisitions beyond Xbox, or will he simply pivot to selling another corporate vision?
A great look at Microsoft and Xbox as they’ve been floundering and trying to grab on to any life line for the past decade.