21 January 2020 💬
John Koblin, writing for the New York Times:
In addition to widespread concern about the natural world at a time when Greenland is melting and an estimated one billion animals have died in the Australian fires, there may be another reason for the boom: Nature programming seems to go well with pot.
“We found that one of the reasons this content is resonating at this time, one of the many forces, is legalization of marijuana,” Ms. Thomasma of BBC America said. “We think this will perform particularly well in the late-night programming block.”
BBC America offered a marathon of nature shows on April 20, a stoner holiday of sorts, and it worked.
“I will say there were some Twitter comments of ‘Whoever programmed “Planet Earth” today is a genius,’” Ms. Thomasma said.