📱 Fairphone Has a New Plan to Get You to Care /// WIRED

In an ideal world, Fairphone wants their phones to be “the last phone that you’ll have to buy”—and they’ll try their darnedest to make sure you’ve the software and spare parts to make this happen. There’s no planned obsolescence here. None at all.

I’d love nothing more for Fairphone to be successful, but I just don’t see the market fit, especially for a product you are supposed to buy once. If we look at just the techie’s who’d be interested in modding and/or upgrading parts in their phone, how many of those folks don’t want to be on the latest and greatest? And how much of the market does Apple have when it comes to people who just want a simple phone? And now that European regulations are going to push phone makers to make phones more repairable, that last part of the market is no longer theirs exclusively.