🧃 Obey Your Third: How Sprite Became America’s No. 3 Soft Drink /// Adweek

Since 2004, Sprite’s market share of the U.S. carbonated soft drink category increased 2.4 percentage points. Pepsi’s, meanwhile, decreased nearly 3.5 points during the same period.

This doesn’t surprise me at all, but I had no idea Dr. Pepper was No. 2. I really want to know where Mtn Dew stands though as their fanbase is rabid like Dr. Pepper, but tends to lean younger.