It’s clear that the former American Apparel boss is currently committed to West, and sees himself as playing a newly created role in the never-ending piece of performance art (or accelerating mental health deterioration, depending on how you look at it) that is Ye’s life.
I don’t like mentioning Kanye around here given he’s turned into (has always been?) an abhorrent antisemite (not to mention the other idiotic things he’s said and done only to break my little Chicago heart), but I do think people are underestimating the audience he will have despite his recent history and this toxic pairing.