General Mills, the food company behind ubiquitous brands like Cheerios and Cocoa Puffs, wants to launch the cinematic universe you’ve been craving all this time: a General Mills Cereal Monsters universe. Seriously.
I feel like it’s April 1st. Slash Film seems to be giving them credit for the way they are approaching this, essentially putting out an open call for ideas and reasons General Mills should work with you. I get that this might be different than the usual approach, but it still seems really strange to me and I disagree this is a good approach for a new company to approach Hollywood. If they really think they have something with their cereal monsters, they should be approaching a production company to advance the project. Maybe they did and no production company wanted to work with them.